ORLANDO, Florida – Governor Rick Scott announced today that the statewide tourism industry will receive $100 million in funding in 2014-15.
VISIT Florida, which will get the
funding, is another name for the Florida Tourism industry Marketing
Corporation. It is a private/public
partnership established by Governor Lawton Chiles in 1996.
“Last year, we secured more than
$63 million in our ‘Florida Families First Budget,’ for VISIT FLORIDA and we
made record gains in tourism,” Scott said at the Orlando International Airport.
“We are on track for another record year, and we hope to build on this
incredible momentum and make the Sunshine State the number one travel
destination in the world. To do that, we are going to recommend an
historic $100 million in our ‘It’s Your Money Tax Cut Budget’ this year.
Because every 85 visitors to our state supports one Florida job, a growing
tourism industry equates to more jobs for Florida families and a stronger
Governor Scott added that through
the first three quarters of 2013, Florida welcomed 72.6 million visitors – an
increase of 3.4 percent over the same period in 2012. Visitor spending in Florida for January-August
2013 (last reported month) was $51.8 billion, representing a year-over-year increase
of 5.8 percent from the same period in 2012.
Will Secombe, President and CEO
of VISIT Florida said, “On behalf of
the statewide tourism industry, I am grateful to Governor Scott for his
recognition of VISIT FLORIDA’s ability to provide a significant return on the
state’s investment in tourism marketing. The Governor’s visionary
leadership puts us in a position to make 2014 another record year for
visitation and fuels the momentum that has Florida on track to become the No. 1
travel destination in the world.”